Understanding of the SERP (Search Engine Result Pages) - SERP is short for Search Engine Result Pages in the Indonesian language as a Search Engine Results Page. When we want to search for a web page with Google, someone will enter a keyword and press the button [search / browse] and after that it will appear after a page called a SERP. Understanding SERP is a page that contains search results from a keyword in the search engine [google, yahoo, bing, etc.]. This SERP is dynamic. The method used by the Search Engine in displaying the SERP will change from time to time. UNDERSTANDING OF SERP (Search Engine Result Pages) Besides that, every search engine also has a secret method that is different from other Search Engines. However, the search engine will still try to display the results that are as relevant as possible even though in fact sometimes with the results that are not relevant or even not found. Why is that so? So how do the search engines find sites